Awesome Marketing Tools

A curated list of awesome things related to marketing tools

Contents

• Awesome Marketing Tools
  • Contents
  • Ads Management
  • Email Marketing
  • Social Media Management
  • Analytics
  • SEO
  • Content Marketing
  • Customer Relationship Management (CRM)
  • Marketing Automation
  • Tracking
  • Influencer Marketing
  • Affiliate Marketing
  • Video Marketing
  • Conversion Rate Optimization (CRO)
  • Customer Feedback and Surveys
  • Marketing Project Management
  • Webinar and Virtual Events
  • Sales Assistant
  • Contribute
  • License

Ads Management

Improve and manage advertising campaigns across various platforms.

• AdEspresso - Managing, monitoring, and automating Facebook, Instagram, and Google ads
• Revealbot - Automating Facebook, Instagram, and Google ads
• Smartly.io - Automating and optimizing social media advertising
• Optmyzr - Automating and managing Google Ads, Microsoft Ads, and Amazon Ads
• WordStream - PPC management and optimization for Google Ads, Facebook, and Bing

Email Marketing

Improve email conversion rates and automate email campaigns.

• Mailchimp - Email marketing, automation, and CRM platform
• Brevo (formerly Sendinblue) - Email marketing, SMS marketing, and automation
• Drip - E-commerce CRM and email marketing automation
• ConvertKit - Email marketing for creators and bloggers
• Klaviyo - Email marketing and SMS marketing for e-commerce
• ActiveCampaign - Customer experience automation platform
• Suplex - All-in-one cold email and lead generation platform
• EmailUrgency - Dynamic countdown timers for email marketing campaigns
• Heybounce - Email verification service to reduce bounce rates

Social Media Management

Manage and analyze social media presence across multiple platforms.

• Hootsuite - Social media management, scheduling, and analytics
• Buffer - Social media management and scheduling
• Sprout Social - Social media management, analytics, and listening
• Later - Visual social media planner and scheduler
• Agorapulse - Social media management and reporting

Analytics

Analyze and visualize marketing data.

• Google Analytics - Web analytics and reporting
• Mixpanel - Product analytics for user behavior
• Amplitude - Product analytics and digital optimization
• Hotjar - Website heatmaps and user behavior analytics
• Looker - Business intelligence and big data analytics
• Tableau - Data visualization and business intelligence

SEO

Optimize websites for search engines and improve organic traffic.

• Ahrefs - SEO tools and resources
• SEMrush - All-in-one digital marketing toolkit
• Moz Pro - SEO software and tools
• Screaming Frog - Website crawler and SEO auditing tool
• Yoast SEO - WordPress SEO plugin

Content Marketing

Create, manage, and distribute content effectively.

• BuzzSumo - Content research and influencer identification
• Canva - Graphic design platform for creating visual content
• Grammarly - Writing assistant and grammar checker
• CoSchedule - Marketing calendar and workflow management
• Feedly - Content curation and RSS reader

Customer Relationship Management (CRM)

Manage customer interactions and data throughout the customer lifecycle.

• Salesforce - Cloud-based CRM platform
• HubSpot CRM - Free CRM with marketing, sales, and service hubs
• Pipedrive - Sales-focused CRM and pipeline management
• Zoho CRM - Web-based CRM solution
• Freshsales - AI-powered CRM for sales teams

Marketing Automation

Automate marketing processes and workflows.

• HubSpot - Inbound marketing, sales, and service software
• Marketo - B2B marketing automation software
• Pardot - B2B marketing automation by Salesforce
• Autopilot - Visual marketing automation software
• Customer.io - Automated messaging platform
• AutoCust - AI-powered marketing automation platform with user behavior prediction and multichannel communication

Tracking

Monitor and analyze user behavior and marketing performance.

• Google Tag Manager - Tag management system
• Segment - Customer data platform
• Heap - Digital insights platform
• Matomo (formerly Piwik) - Open-source web analytics platform
• Plausible - Simple and privacy-friendly analytics

Influencer Marketing

Discover, manage, and analyze influencer marketing campaigns.

• AspireIQ - Influencer marketing and content creation platform
• Upfluence - Influencer search and campaign management
• Grin - Influencer marketing software for direct-to-consumer brands
• Traackr - Influencer relationship management platform
• CreatorIQ - Enterprise influencer marketing platform

Affiliate Marketing

Manage and track affiliate marketing programs.

• TUNE - Partner marketing platform for managing affiliates
• Impact - Partnership automation platform
• Refersion - Affiliate marketing and influencer management
• Post Affiliate Pro - Affiliate tracking software
• Everflow - Partner marketing platform

Video Marketing

Create, edit, and distribute video content.

• Wistia - Video hosting and marketing platform
• Vidyard - Video platform for businesses
• Loom - Video messaging for work
• Animoto - Online video maker
• Vimeo - Video hosting, sharing, and marketing platform

Conversion Rate Optimization (CRO)

Improve website conversions and user experience.

• Optimizely - Digital experience platform with A/B testing
• VWO - A/B testing and conversion optimization platform
• Unbounce - Landing page and conversion optimization platform
• Lucky Orange - Conversion optimization and website analytics
• Crazy Egg - Website heatmaps and A/B testing
• OptimalUX - Seamless SEO patching and A/B testing tool built on Cloudflare for effortless integration.

Customer Feedback and Surveys

Collect and analyze customer feedback to improve products and services.

• SurveyMonkey - Online survey development platform
• Typeform - Online form and survey builder
• Qualtrics - Experience management platform
• Feedier - Customer feedback management platform
• Delighted - Customer feedback and NPS platform

Marketing Project Management

Organize and manage marketing projects and workflows.

• Asana - Work management platform for teams
• Trello - Collaborative project management tool
• Monday.com - Work operating system for teams
• Wrike - Project management software
• Airtable - Spreadsheet-database hybrid for project management

Webinar and Virtual Events

Host and manage online events and webinars.

• Zoom - Video conferencing and webinar platform
• WebinarJam - Webinar hosting platform
• GoToWebinar - Webinar and online event platform
• Demio - Webinar and virtual event software
• Hopin - Virtual and hybrid event platform

Sales Assistant

AI-powered tools to assist e-commerce visitors and improve the shopping experience.

• AI Sales Assistant (AISA) - AI sales assistant that reads your knowledge base, recognizes products, and displays them in chat with carousels and buy buttons. Opens tickets, books, and queries your systems when needed

Contribute

Contributions welcome! Read the contribution guidelines first.

License

To the extent possible under law, Enrico Deleo enrico@tractionmanagement.it has waived all copyright and related or neighboring rights to this work.