Awesome Marketing Tools

A curated list of tools and platforms for modern marketers, from ads, email, and SEO to analytics, automation, and CRM.

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Contents

• Ads Management
• Email Marketing
• Social Media Management
• Analytics
• SEO
• Content Marketing
• Customer Relationship Management (CRM)
• Marketing Automation
• Tracking
• Influencer Marketing
• Affiliate Marketing
• Video Marketing
• Conversion Rate Optimization (CRO)
• Customer Feedback and Surveys
• Marketing Project Management
• Webinar and Virtual Events
• Sales Assistant
• Cold Email & B2B Outbound
• Contribute

Ads Management

Improve and manage advertising campaigns across various platforms.

• Bïrch (formerly Revealbot) - Automating Facebook, Instagram, and Google ads.
• Smartly.io - Automating and optimizing social media advertising.
• Optmyzr - Automating and managing Google Ads, Microsoft Ads, and Amazon Ads.
• WordStream - PPC management and optimization for Google Ads, Facebook, and Bing.

Email Marketing

Improve email conversion rates and automate email campaigns.

• Mailchimp - Email marketing, automation, and CRM platform.
• Brevo (formerly Sendinblue) - Email marketing, SMS marketing, and automation.
• Drip - E-commerce CRM and email marketing automation.
• Kit (formerly ConvertKit) - Email marketing for creators and bloggers.
• Klaviyo - Email marketing and SMS marketing for e-commerce.
• ActiveCampaign - Customer experience automation platform.
• Suplex - All-in-one cold email and lead generation platform.
• EmailUrgency - Dynamic countdown timers for email marketing campaigns.
• Heybounce - Email verification service to reduce bounce rates.

Social Media Management

Manage and analyze social media presence across multiple platforms.

• Hootsuite - Social media management, scheduling, and analytics.
• Buffer - Social media management and scheduling.
• Sprout Social - Social media management, analytics, and listening.
• Later - Visual social media planner and scheduler.
• Agorapulse - Social media management and reporting.
• SocialBu - AI-powered social media management, scheduling, automation, and analytics across all major platforms.
• OpenPost - Self-hosted social media scheduling for humans and AI agents.

Analytics

Analyze and visualize marketing data.

• Google Analytics - Web analytics and reporting.
• Mixpanel - Product analytics for user behavior.
• Amplitude - Product analytics and digital optimization.
• Hotjar - Website heatmaps and user behavior analytics.
• Looker - Business intelligence and big data analytics.
• Tableau - Data visualization and business intelligence.
• FullSession - Session replay and user behavior analytics for websites.

SEO

Optimize websites for search engines and improve organic traffic.

• Ahrefs - SEO tools and resources.
• SEMrush - All-in-one digital marketing toolkit.
• Moz Pro - SEO software and tools.
• Screaming Frog - Website crawler and SEO auditing tool.
• Yoast SEO - WordPress SEO plugin.
• Screpy - AI SEO platform for technical audits, rank tracking, Core Web Vitals, uptime monitoring, and reports.
• Kafkai - Competitive intelligence platform for tracking competitor rankings and keywords, finding content gaps, and generating SEO content.

Content Marketing

Create, manage, and distribute content effectively.

• BuzzSumo - Content research and influencer identification.
• Canva - Graphic design platform for creating visual content.
• Grammarly - Writing assistant and grammar checker.
• CoSchedule - Marketing calendar and workflow management.
• Feedly - Content curation and RSS reader.

Customer Relationship Management (CRM)

Manage customer interactions and data throughout the customer lifecycle.

• Salesforce - Cloud-based CRM platform.
• HubSpot CRM - Free CRM with marketing, sales, and service hubs.
• Pipedrive - Sales-focused CRM and pipeline management.
• Zoho CRM - Web-based CRM solution.
• Freshsales - AI-powered CRM for sales teams.

Marketing Automation

Automate marketing processes and workflows.

• HubSpot - Inbound marketing, sales, and service software.
• Marketo - B2B marketing automation software.
• Marketing Cloud Account Engagement (formerly Pardot) - B2B marketing automation by Salesforce.
• Ortto (formerly Autopilot) - Visual marketing automation software.
• Customer.io - Automated messaging platform.
• AutoCust - AI-powered marketing automation platform with user behavior prediction and multichannel communication.

Tracking

Monitor and analyze user behavior and marketing performance.

• Google Tag Manager - Tag management system.
• Segment - Customer data platform.
• Heap - Digital insights platform.
• Matomo (formerly Piwik) - Open-source web analytics platform.
• Plausible - Simple and privacy-friendly analytics.

Influencer Marketing

Discover, manage, and analyze influencer marketing campaigns.

• Aspire (formerly AspireIQ) - Influencer marketing and content creation platform.
• Upfluence - Influencer search and campaign management.
• Grin - Influencer marketing software for direct-to-consumer brands.
• Traackr - Influencer relationship management platform.
• CreatorIQ - Enterprise influencer marketing platform.

Affiliate Marketing

Manage and track affiliate marketing programs.

• TUNE - Partner marketing platform for managing affiliates.
• Impact - Partnership automation platform.
• Refersion - Affiliate marketing and influencer management.
• Post Affiliate Pro - Affiliate tracking software.
• Everflow - Partner marketing platform.

Video Marketing

Create, edit, and distribute video content.

• Wistia - Video hosting and marketing platform.
• Vidyard - Video platform for businesses.
• Loom - Video messaging for work.
• Animoto - Online video maker.
• Vimeo - Video hosting, sharing, and marketing platform.

Conversion Rate Optimization (CRO)

Improve website conversions and user experience.

• Optimizely - Digital experience platform with A/B testing.
• VWO - A/B testing and conversion optimization platform.
• Unbounce - Landing page and conversion optimization platform.
• Lucky Orange - Conversion optimization and website analytics.
• Crazy Egg - Website heatmaps and A/B testing.
• Optux AI (formerly OptimalUX) - Seamless SEO patching and A/B testing tool built on Cloudflare for effortless integration.
• Kirro - A/B testing tool with visual editor, Bayesian statistics, and GA4 conversion tracking.

Customer Feedback and Surveys

Collect and analyze customer feedback to improve products and services.

• SurveyMonkey - Online survey development platform.
• Typeform - Online form and survey builder.
• Qualtrics - Experience management platform.
• Feedier - Customer feedback management platform.

Marketing Project Management

Organize and manage marketing projects and workflows.

• Asana - Work management platform for teams.
• Trello - Collaborative project management tool.
• Monday.com - Work operating system for teams.
• Wrike - Project management software.
• Airtable - Spreadsheet-database hybrid for project management.

Webinar and Virtual Events

Host and manage online events and webinars.

• Zoom - Video conferencing and webinar platform.
• WebinarJam - Webinar hosting platform.
• GoToWebinar - Webinar and online event platform.
• Demio - Webinar and virtual event software.

Sales Assistant

AI-powered tools to assist e-commerce visitors and improve the shopping experience.

• AI Sales Assistant (AISA) - AI sales assistant that reads your knowledge base, recognizes products, and displays them in chat with carousels and buy buttons. Opens tickets, books, and queries your systems when needed.

Cold Email & B2B Outbound

Find, enrich, and automate B2B outbound and cold-email outreach.

• Trayo - AI-native GTM platform that detects buying signals (job changes, funding, hiring surges, M&A) across target accounts and prioritizes which accounts sales teams should work.

Contribute

Contributions welcome! Read the contribution guidelines first.