Awesome Marketing Tools

A curated list of awesome things related to marketing tools

Contents

• Awesome Marketing Tools
  • Contents
  • Ads Management
  • Email Marketing
  • Social Media Management
  • Analytics
  • SEO
  • Content Marketing
  • Customer Relationship Management (CRM)
  • Marketing Automation
  • Tracking
  • Influencer Marketing
  • Affiliate Marketing
  • Video Marketing
  • Conversion Rate Optimization (CRO)
  • Customer Feedback and Surveys
  • Marketing Project Management
  • Webinar and Virtual Events
  • Contribute
  • License

Ads Management

Improve and manage advertising campaigns across various platforms.

• AdEspresso - Managing, monitoring, and automating Facebook, Instagram, and Google ads
• Revealbot - Automating Facebook, Instagram, and Google ads
• Smartly.io - Automating and optimizing social media advertising
• Optmyzr - Automating and managing Google Ads, Microsoft Ads, and Amazon Ads
• WordStream - PPC management and optimization for Google Ads, Facebook, and Bing

Email Marketing

Improve email conversion rates and automate email campaigns.

• Mailchimp - Email marketing, automation, and CRM platform
• Brevo (formerly Sendinblue) - Email marketing, SMS marketing, and automation
• Drip - E-commerce CRM and email marketing automation
• ConvertKit - Email marketing for creators and bloggers
• Klaviyo - Email marketing and SMS marketing for e-commerce
• ActiveCampaign - Customer experience automation platform
• EmailUrgency - Dynamic countdown timers for email marketing campaigns
• Heybounce - Email verification service to reduce bounce rates

Social Media Management

Manage and analyze social media presence across multiple platforms.

• Hootsuite - Social media management, scheduling, and analytics
• Buffer - Social media management and scheduling
• Sprout Social - Social media management, analytics, and listening
• Later - Visual social media planner and scheduler
• Agorapulse - Social media management and reporting

Analytics

Analyze and visualize marketing data.

• Google Analytics - Web analytics and reporting
• Mixpanel - Product analytics for user behavior
• Amplitude - Product analytics and digital optimization
• Hotjar - Website heatmaps and user behavior analytics
• Looker - Business intelligence and big data analytics
• Tableau - Data visualization and business intelligence

SEO

Optimize websites for search engines and improve organic traffic.

• Ahrefs - SEO tools and resources
• SEMrush - All-in-one digital marketing toolkit
• Moz Pro - SEO software and tools
• Screaming Frog - Website crawler and SEO auditing tool
• Yoast SEO - WordPress SEO plugin

Content Marketing

Create, manage, and distribute content effectively.

• BuzzSumo - Content research and influencer identification
• Canva - Graphic design platform for creating visual content
• Grammarly - Writing assistant and grammar checker
• CoSchedule - Marketing calendar and workflow management
• Feedly - Content curation and RSS reader

Customer Relationship Management (CRM)

Manage customer interactions and data throughout the customer lifecycle.

• Salesforce - Cloud-based CRM platform
• HubSpot CRM - Free CRM with marketing, sales, and service hubs
• Pipedrive - Sales-focused CRM and pipeline management
• Zoho CRM - Web-based CRM solution
• Freshsales - AI-powered CRM for sales teams

Marketing Automation

Automate marketing processes and workflows.

• HubSpot - Inbound marketing, sales, and service software
• Marketo - B2B marketing automation software
• Pardot - B2B marketing automation by Salesforce
• Autopilot - Visual marketing automation software
• Customer.io - Automated messaging platform
• AutoCust - AI-powered marketing automation platform with user behavior prediction and multichannel communication

Tracking

Monitor and analyze user behavior and marketing performance.

• Google Tag Manager - Tag management system
• Segment - Customer data platform
• Heap - Digital insights platform
• Matomo (formerly Piwik) - Open-source web analytics platform
• Plausible - Simple and privacy-friendly analytics

Influencer Marketing

Discover, manage, and analyze influencer marketing campaigns.

• AspireIQ - Influencer marketing and content creation platform
• Upfluence - Influencer search and campaign management
• Grin - Influencer marketing software for direct-to-consumer brands
• Traackr - Influencer relationship management platform
• CreatorIQ - Enterprise influencer marketing platform

Affiliate Marketing

Manage and track affiliate marketing programs.

• TUNE - Partner marketing platform for managing affiliates
• Impact - Partnership automation platform
• Refersion - Affiliate marketing and influencer management
• Post Affiliate Pro - Affiliate tracking software
• Everflow - Partner marketing platform

Video Marketing

Create, edit, and distribute video content.

• Wistia - Video hosting and marketing platform
• Vidyard - Video platform for businesses
• Loom - Video messaging for work
• Animoto - Online video maker
• Vimeo - Video hosting, sharing, and marketing platform

Conversion Rate Optimization (CRO)

Improve website conversions and user experience.

• Optimizely - Digital experience platform with A/B testing
• VWO - A/B testing and conversion optimization platform
• Unbounce - Landing page and conversion optimization platform
• Lucky Orange - Conversion optimization and website analytics
• Crazy Egg - Website heatmaps and A/B testing

Customer Feedback and Surveys

Collect and analyze customer feedback to improve products and services.

• SurveyMonkey - Online survey development platform
• Typeform - Online form and survey builder
• Qualtrics - Experience management platform
• Feedier - Customer feedback management platform
• Delighted - Customer feedback and NPS platform

Marketing Project Management

Organize and manage marketing projects and workflows.

• Asana - Work management platform for teams
• Trello - Collaborative project management tool
• Monday.com - Work operating system for teams
• Wrike - Project management software
• Airtable - Spreadsheet-database hybrid for project management

Webinar and Virtual Events

Host and manage online events and webinars.

• Zoom - Video conferencing and webinar platform
• WebinarJam - Webinar hosting platform
• GoToWebinar - Webinar and online event platform
• Demio - Webinar and virtual event software
• Hopin - Virtual and hybrid event platform

Contribute

Contributions welcome! Read the contribution guidelines first.

License

To the extent possible under law, Enrico Deleo enrico@tractionmanagement.it has waived all copyright and related or neighboring rights to this work.